Mcds Current Strategy Essay Example for Free

Mcds Current Strategy Essay Do we have a contradiction here? †¢ Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? †¢ Is the CFO correct in assessing that the main business of the company is to compete with other burger companies? †¢ What do you think of the current suggested strategy that McDonald’s develop a healthy line because this will continue to attract people whose main demand is burgers and fries? †¢ Do you think that the current socioeconomic demographics will continue to positively react to the McCafe’s? What would you suggests as strategies or main strategy for Mc? I dont think there is a contradiction in this case. In my opinion, we say it is a contradiction because McD company uses different strategy to different segments in the market. The company has been trying to build a new image of healthy food to go along the need of modern adults. On the other hand, however, the burgers and fries still take large pile of market. McD is well-known by there traditional products burgers and fries and there is one thing that we have to admit is that many people order burgers and fries in McD because customers eating habit has been changed by McD. As far as I know, I think McD can sell their original products as well as doing more advertisements of those new and healthier food to appeal new customers. Since McD has been playing a very important role of domain peoples eating habit, I suppose that McD should develop more, or I say different, concept of healthy food. With specific stores selling different stuff then analyze which chain is better to suit modern people. So I agree with the CFOs opinion. McD wants to be the NO.1 then it has to win in the market with other fast food companies. And to attract more customers is the point to gain more profit. To develop more healthy food, will definitely get more people to buy its stuff. As for the McCafe, lower price and better quality will be the motivation that people want to buy a cup of espresso in McC. But since there are more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the price and quality, the service and the diversity of products are important too.

A River Runs Through It, A Perfect Storm, Urban Legend and Party of Five :: Film Movie Essays

A River Runs Through It, A Perfect Storm, Urban Legend and Party of Five Authors and writers of novels and screenplays are often faced with a very difficult task. They must produce a work which will capture a person’s attention and hold it throughout the work. Norman Maclean and Paul Junger do this in their novels A River Runs Through It and A Perfect Storm, respectively. As do the writers and producers of Urban Legend and Party of Five. There are countless ways to keep a person’s interest. But there are two that are prevalent in these four works. These writers use dramatic irony, constant action, and a hint of mystery to captivate a reader or viewers attention. The thriller Urban Legend is the story of a murderer on a college campus who kills people using various methods in accordance with urban myths. For example, one "urban legend" is a gang initiation ritual. It is said that a gang member will drive without their lights on until somebody flashes them. The person who flashes their lights must now be killed in order to gain acceptance into the gang. While this is not necessarily true, it is a story that many have heard, and the movie is based upon these tales similar to these. Urban Legend is action packed and filled with mystery (never letting on as to who the killer is until the final seconds). By keeping this high level drama throughout the movie, the producers have in effect, kept a viewers attention and let them focus more deeply on the story. Junger’s A Perfect Storm is also filled with drama and action. This is used as a technique to gain the readers interest. The "perfect storm" that is referred to is a collaboration of a hurricane, cold front, and warm from that all collided together in the Atlantic causing massive destruction. The suspense is kept throughout the book with phrases like "Whatever it is, one thing is for sure. Around midnight on Oct. 28th-when the storm is at its height off Sable Island--something catastrophic happens aboard the Andrea Gail" (Junger 171). A Perfect Storm keeps the reader flipping pages as they wait to see who will survive the awful conditions these men and women were placed under. Both these works have a hint of mystery to them. Whether it be who the killer is or who will live through the storm, the audience is kept intrigued.

Letter to Congress Essay

My name is Vanessa, I am a Registered Nurse currently enrolled in the BSN program at University of Phoenix. I am writing this letter to identify a healthcare bill and discuss its impact on direct service delivery in the public healthcare setting. The letter also presents the cons and pros of the bill, in addition to summarizing the impact of the bill on healthcare coverage and patient care. The aim of the letter is to request your support for the bill. The healthcare bill that needs your support in order to ensure successful implementation and improved healthcare services delivery is a bill that offers healthcare coverage for illegal immigrants not covered by the Affordable Care Act. The Bill is called Healthcare for All. State Senator Ricardo Lara (D-33) sponsors it. The bill aims to extend healthcare insurance coverage to people not covered in the ACA Act (Russ, 2014). The most important aspect of the bill is that it seeks to ensure that healthcare is affordable and accessible to a ll people in the country. The bill is motivated by the fact that failure to provide coverage will create gaps in service delivery. It requires your support because it targets to lower the rates of uninsured citizens through the expansion of healthcare insurance coverage. It is important to note that several pros are associated with the bill. Some of the pros of the Act include introduction of mechanisms such as mandates, subsidies and insurance exchanges to illegal immigrants. The strategy assures that illegal immigrants in States such as California will receive the same healthcare insurance plans afforded to citizens of California. Under this bill, illegal immigrants will be given premium cost sharing reductions and subsidies. The mechanisms increase the coverage and  affordability of healthcare insurance. The bill dubbed Healthcare for All will provide coverage to uninsured residents through the expansion of the existing Act (Russ, 2014). Additionally, it will create new healthc are insurance exchanges, which will enable undocumented people to purchase coverage. The objective of the bill is to create a healthy state where everyone can access affordable and quality healthcare coverage. Under the Bill, undocumented people will qualify for Medicaid coverage that has been fully paid by the state. The bill presents a required solution that addresses inadequate compensation systems and inefficiencies of state healthcare systems. The bill needs your support because it will offer two options to the undocumented immigrants. The first option is the extension of Medicaid to people, who earn below the poverty level. The second option is insurance exchange to people who earn above the poverty level. It will help in minimizing overcrowding in emergency rooms. The main disadvantage of the Act is that it creates new taxes, particularly on citizens. Providing illegal immigrants in California with healthcare insurance is an expensive venture because it will force citizens to pay more taxes in order to address the healthcare needs of illegal immigrants (Russ, 2014). Based on these findings, I request your support for the bill. It is clear that the pros of the bill will improve healthcare service delivery in a holistic manner without the need to discriminate against the illegal immigrants. Supporting the bill shows your constituents and public that you seek to improve the healthcare sector and service delivery. The main impact of the bill is the reduction of the number of uninsured people. Your support is needed in order for Congress to pursue solutions to practical problems that millions of Americans face. Thank you for your time. Sincerely References Jonas, S., Goldsteen, R. L., Goldsteen, K., & Jonas, S. (2013). Jonas’ introduction to the U.S. health care system. New York: Springer Pub. Co. Russ, K. (2014). California Senator Offers Controversial Bill To Cover Healthcare Costs For Illegal Immigrants Not Covered By ACA. Justice Foundation in Defense of Veterans. Los Angeles.

Human Trafficking- The Escalating Global Violation of...

Human Trafficking- The Escalating Global Violation of Human Rights Human Trafficking is a serious Global matter that violates a multitude of the Human Rights articles outline in The Universal Declarations of Human Rights. Thousands of individuals are subjects of Human Trafficking every year; the perpetrators of this crime do not discriminate, targeting men, women, the young and the old all over the world. Human Trafficking is indeed a Global issue, occurring in nearly every country on the planet. Not only does this heinous crime include sexual exploitation and forced labour, it is also a large contributor to the transnational organized crime epidemic. Although there are already measures put in place to put a stop to this issue it is†¦show more content†¦This modern age of slavery is prevalent in most areas of the world and blatantly defies many of the articles stated in the Universal Declaration of Human Rights. In particular, the first five articles from this declaration are violated. These are: Article 1. All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Article 2. Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-governing or under any other limitation of sovereignty. Article 3. Everyone has the right to life, liberty and security of person. Article 4. No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms. Article 5. No one shall be subjected to torture or toShow MoreRelatedTrafficking of Persons1896 Words   |  8 PagesIntroduction Trafficking of persons is defined by the United Nations protocol to Prevent, Supress, and Punish Trafficking in Persons Especially Women and Children as â€Å"the recruitment, transportation, transfer, harbouring or receipt of persons, by means of threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the having control over another person, for the purpose of exploitation† (Acharya Clark, 2010)Read MoreChina s Economic Power On A Global Scale857 Words   |  4 Pagesan economic power on a global scale. A national transition in industry, finance and technology has placed china at the top of the list as an appealing global trade partner. 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